Some people get excited about the advertisement, commercial or flyer that they don't really think through the whole conversion process. It is not enough to have people notice your marketing; you want them to act in ways that are very specific on it. Not planning the whole life cycle of your marketing is a bit like planning the wedding, but not the marriage. You might be left with nothing more than a big bill and a headache the day after all the excitement is over.
Windows Movie Maker/iMovie: Beginners use this program to get started. These programs do not take a lot of time to learn, but you are restricted in what you can do. In other words, no fancy effects. WMM even has a quick movie button that you can push to make a generic film . You can add voice over.
But what has not changed is the ability or not to use the he said medium to tell a story. How you capture the review pictures may be constantly evolving - and I now do that with a Sony XP1 HDV camera which is just great for video production for my customers - but linking it all together so it is not boring is a skill that just real video producers know. When to stop the interview grab, when to use music, when to use a few images, when to use natural audio up bits - these all translate into a free streaming video production which works for the customer and the people who'll be watching that video creation.
What is Your Objective? What's your movie's goal? General info? Advertising and Marketing? Training and try here Instruction? Entertainment? The only way for your manufacturing to be successful is to be crystal clear about what you want after they have seen your video, viewers to do.
However, you can avoid plenty of wasted time and effort by asking (and answering) those four questions. It's a list of questions we discuss our new clients with all and many have felt it's attracted focus and accountability to the decisions they made. Don't let this list fool you. Knowing the answers to these questions clarifies marketing goals and your business to you AND your prospects.
Testimonials are great ways to convince viewers that your products or services is solid and can work for them too. Customers using your products or telling viewers how much they were helped by you is persuasive. Everybody wants to know that they can be helped, fit in with a group or they are not alone in their concerns. It is good customer service if you can show how your product is used, intent or appropriate assembly. Don't be afraid to show off your products . That's what it is for!
Clients will be very impressed and will believe they are all employees, providing the illusion that you are a company that is larger that you truly are.